Signal and Particle exists for founders who feel the gap between what their product can do and how their company shows up in the world. I help you understand who you are, why your brand needs to match the quality of your work, and what to focus on so growth feels intentional instead of reactive.

Work here blends brand identity, narrative, positioning, ICP clarity, and design with go to market thinking. That might mean a new identity system, a reworked site, clearer messaging, or a more focused launch plan. The aim is simple. Make your company unmistakable to the people you want to serve.